For anyone who is invested in running a retail store, you will know just how much effort it can take on a daily basis. Running your own store is hard work, especially when you factor in the time it takes to advertise. One of the best ways to advertise a business, though, stems from being able to use window graphics. Want to know why you should be using more window graphics? Here’s why:
Window graphics are by and large the idea way to get someone’s attention. They tend to be as tall or taller than the average person, meaning they stand out right away. People will be able to quickly gain all of the details that you ask of them from the window graphic. It looks good, and it tends to do a great job of encouraging people to head on into the store to check out what you have to sell. But that’s not all!
Window graphics in retail have quite a few useful benefits. Let’s take a look at some of the key benefits below.
Get people noticing your latest product lines
One of the main reasons why a company might choose to use window graphics in retail is to draw attention to their latest offerings. If you have a particularly good new product range in, perhaps from a commercial partnership, it needs advertised loud and clear. Advertising in-store is useful, yes, but that’s not all you should do.
You should be looking to use every part of your shop – including the windows – to draw the attention of shoppers to your new range.
Boost seasonal sales figures
When you feel like you are feeling the pinch of a slower than normal marketplace, seasonal sales figures can dip a touch. While that can be a bad thing, on the other hand it allows for more sales to be put on.
Sales can often feel like a last resort, but they can bring people into the store for the sale only for them to buy some full-price offers you have on, too!
Increase charitable awareness
If you wish to promote your business from a more ethical and community-driven standpoint, this is very useful indeed. You can use your window advertising space in retail to bring people’s attention to company events, such as fundraisers in-store, to help with local charitable causes. This is great for getting people to come in to donate and to find out more, and make a few purchases while they are here!
Utilising every wall space available to you
While most stores look to keep their windows free so that customers can see the interior as they walk past, it’s not the best use of your space. Wall space is great for marketing and advertising, and you should be looking to use that extra space to your advantage.
Keep your walls in-store primarily for merchandising, and use your window space to promote your best new offers. This makes much more methodical use of the space you have, allowing for more products and promotions all at once.
With that in mind…
Why don’t you try and use some window graphics in retail?
With a smart local designer who can grasp your ideas and your ethos, it’s easy to make up quality graphics. When used in the right way, this can encourage people to come back to your store when they might have simply moved on to look at a competitor. For that reason, then, you should absolutely look to make the most of window graphics in retail to your advantage.