Made easier with brand guidelines, raising the profile of any company takes time and effort. With relevant guidelines firmly in place, the next steps involve a dedicated marketing strategy all of which should be goal orientated. From websites to social media and promotional materials to packaging, every element requires an objective.
But why have a goal?
As a company aiming for growth, if there’s no goals, success isn’t measured. Let’s take social media as an example. When sponsoring a post or paying X amount for an ad campaign, there should be a certain number of sales the business requires in order to cover costs. Once covered, any additional income equals profit. This goal is easy to measure with results showing how effective the strategy has been.
This main intent for using branded packaging surrounds brand building and awareness. Not only do purchases look good they offer a better customer experience and help towards building a memorable brand.
A particularly crucial benefit attached to branded packaging surrounds important symbols and product codes. Transportation is not always smooth and with the right printed information that states ‘breakable items’, additional due care and attention is likely to be taken.
Companies Stand Out
If every single package was delivered without company branding there would be absolutely no differentiation. Imagine a simple brown box sitting next to another including branded elements. Which one would look better? Which proves more memorable? Not only does a company stand out this way it links back to the growth of brand recognition.
Highlight Eco-Friendly Position
When a company is working hard to reduce their carbon footprint, customers need to be aware of this. Using the eco-friendly symbol on packaging not only differentiates from others, it stands out and potentially encourages increased sales through corporate responsibility.
Every point previously made increases the chances of customers placing future orders. Taking this a step further, packaging can include incentives such as the addition of discount codes. A website and social media reminder always works well whilst including telephone numbers provides customers with easy access to companies.
Marketing efforts are strategies that need to be continually assessed. Branded packaging is straightforward to achieve and produces long term benefits.